WELCOME TO OUR FREE RESOURCE CENTER
Hot Dog Marketing's team creates and publishes free resources to help operators and business owners get up-to-speed with the latest in marketing strategy, planning and measuring success. We hope you find these free marketing resources helpful. If you have any questions, please contact us for a free initial consultation.
Essential Marketing Measurements (e-Book)
5 Marketing Terms You Should Know
Download our easy-to-read ebook with the marketing terms and their definitions so you can navigate through the world of marketing jargon.
You'll Learn:
- What's a CAC and LTV
- Outbound vs Inbound
- SEO and SEM
Company Mission Template (worksheet)
Know Your Why
Every company should have a clear mission – the one thing it is meant to achieve above all other considerations. It’s the WHY in “Why was this company founded?” And, if you recall, it is step #1 in the section above. A marketing plan cannot truly get off the ground without a mission or overarching purpose behind it, and it must be laid out plainly so that everyone is on the same page regarding the company’s direction.
You'll Learn:
- How to strategize and brainstorm for a new company mission
- Tips for affinity mapping your ideas
Planning for Marketing Success (Workbook)
A No-Bullshit Marketing Planning Guide PDF
Go from Strategy to Tactics quickly with our handy marketing planning guide. This PDF helps start the process of connecting business goals to marketing.
You'll Learn:
- Basic Marketing Strategies
- Construction of Basic Plans
- The Creative Process
Tracking Your Marketing ROI (Spreadsheet)
This Worksheet Tracks Marketing Success
How do you report LTV and CAC after a year's worth of marketing? How do you establish a baseline so you can see the results after a year of hard work?
This Worksheet Provides:
- Baseline Reporting
- CAC and LTV Calculators
- Budget and ROI Reporting
Content Planning Worksheet (Reference Document)
This Content Planning Matrix Helps You Generate Ideas for Your Own Campaigns
Download this worksheet and use it as a blueprint for your own content ideas. Based on a typical buyers journey, you can think about what kind of content would help at each stage.
Includes:
- Ideas for Blogs
- Ideas for Ads
- Ideas for Videos
- Ideas for Web Pages
- Ideas for Long-Form Content
