WELCOME TO OUR FREE RESOURCE CENTER
Hot Dog Marketing's team creates and publishes free resources to help operators and business owners get up-to-speed with the latest in marketing strategy, planning and measuring success. We hope you find these free marketing resources helpful. If you have any questions, please contact us for a free initial consultation or apply for our free marketing assessment.
Essential Marketing Measurements (e-Book)
5 Marketing Terms You Should Know
Download our easy-to-read ebook with the marketing terms and their definitions so you can navigate through the world of marketing jargon.
- What's a CAC and LTV
- Outbound vs Inbound
- SEO and SEM
Planning for Marketing Success (Workbook)
A No-Bullshit Marketing Planning Guide PDF
Go from Strategy to Tactics quickly with our handy marketing planning guide. This PDF helps start the process of connecting business goals to marketing.
- Basic Marketing Strategies
- Construction of Basic Plans
- The Creative Process
Tracking Your Marketing ROI (Spreadsheet)
This Worksheet Tracks Marketing Success
How do you report LTV and CAC after a year's worth of marketing? How do you establish a baseline so you can see the results after a year of hard work?
This Worksheet Provides:
- Baseline Reporting
- CAC and LTV Calculators
- Budget and ROI Reporting
Content Planning Worksheet (Reference Document)
This Content Planning Matrix Helps You Generate Ideas for Your Own Campaigns
Download this worksheet and use it as a blueprint for your own content ideas. Based on a typical buyers journey, you can think about what kind of content would help at each stage.
- Ideas for Blogs
- Ideas for Ads
- Ideas for Videos
- Ideas for Web Pages
- Ideas for Long-Form Content