WELCOME TO OUR FREE RESOURCE CENTER

Hot Dog Marketing's team creates and publishes free resources to help operators and business owners get up-to-speed with the latest in marketing strategy, planning and measuring success. We hope you find these free marketing resources helpful. If you have any questions, please contact us for a free initial consultation or apply for our free marketing assessment.

5EssentialMarketingMeasurementsEssential Marketing Measurements (e-Book)

5 Marketing Terms You Should Know

Download our easy-to-read ebook with the marketing terms and their definitions so you can navigate through the world of marketing jargon.

You'll Learn:

  • What's a CAC and LTV
  • Outbound vs Inbound
  • SEO and SEM
DOWNLOAD THE BOOK

Planning for Marketing Success (Workbook)NoBullsh!t_MarketingPlan

A No-Bullshit Marketing Planning Guide PDF

Go from Strategy to Tactics quickly with our handy marketing planning guide. This PDF helps  start the process of connecting business goals to marketing.

You'll Learn:

  • Basic Marketing Strategies
  • Construction of Basic Plans
  • The Creative Process
DOWNLOAD THE WORKBOOK

MarketingROITrackerTracking Your Marketing ROI (Spreadsheet)

This Worksheet Tracks Marketing Success

How do you report LTV and CAC after a year's worth of marketing? How do you establish a baseline so you can see the results after a year of hard work? 

This Worksheet Provides:

  • Baseline Reporting
  • CAC and LTV Calculators
  • Budget and ROI Reporting
DOWNLOAD THE TRACKER

ContentPlanningMatrixContent Planning Worksheet (Reference Document)

This Content Planning Matrix Helps You Generate Ideas for Your Own Campaigns

Download this worksheet and use it as a blueprint for your own content ideas. Based on a typical buyers journey, you can think about what kind of content would help at each stage.

Includes:

  • Ideas for Blogs
  • Ideas for Ads
  • Ideas for Videos
  • Ideas for Web Pages
  • Ideas for Long-Form Content
DOWNLOAD THE MATRIX